This past year was one of major changes, both personally and professionally, for more people. Local and small businesses have had to adapt significantly, made to operate in both creative and innovative ways. From curb-side pickup, to delivery, to improving their technology stack, small businesses have faced challenges in accomplishing a lot in a short time. Customer retention has been at the forefront of everyone’s minds as business and store owners attempted to navigate a new way to operate a business - and maintaining cost and time to communicate has been key in this push.
Chatbots have followed a similar trajectory. More present in our day-to-day than ever before, human-like chatbots have started to bridge the gap between current small business priorities and their consumers.
Led in part by the no-code movement, with a big push from the pandemic, the number of conversational technology use-cases is growing daily - and for a good reason. Today we'll explore the growing need for chatbots for ecommerce sites, the benefits of no-code solutions for small and local businesses, and how the two can work together to incite a positive change on the local business scene.
How chatbots support businesses and online shoppers today
Covid-19 and working-from-home have fast-tracked the relevancy of chatbots. In-person staffing limitations have caused some platform shift toward a text-chat style of customer service. Leaning on this type of technology has proved crucial for businesses that would have otherwise been left without a lifeline.
If you’ve used a chatbot before, you’ll know they’re not without some limitations. It’s important to remember that conversational solutions are still in their early stages. As they evolve, so too will our reliance on the results these systems are able to deliver.
Though chatbots are not a replacement for actual employees, they offer a viable alternative in a difficult situation to manage time and cost of customer interactions, retention, and sales.
The rise of the no-code movement in supporting code free creation
Coupled with the surge of chatbots is the ever-growing presence of no-code platforms, such as Shopify. No-code solutions have played a pivotal role in how local businesses mitigate crisis situations. Without the road bumps of traditional development, those that need to are able to build out effective products fast and with minimal resources.
Recently, chatbots have been at the centre of no-code solutions.
Delivering the right result to the consumer at the first-point-of-contact is the goal of all service models. Sequenced chatbots are transforming this experience with speed, accuracy, and low-costs.
The consequences are that small businesses are getting the chance to offer the same speed of service and quality of experience as their larger competitors without straining their resources.
Why is no code important for e-commerce sites
Previously, if you wanted to build a chatbot or digital product, you had to overcome certain barriers to entry. Learning to code or hiring a third-party developer meant that you were restricted by either time or costs. Typically both. Hence, chatbots were the prerogative of larger businesses.
No-code platforms are removing these friction points, piece-by-piece.
Systems like these allow you to create sites, software, and products with minimal investment. Done so through the likes of visual interfaces, drag-and-drop, and step-sequencing, yet these are just the tip of the iceberg.
Do you have a laptop and WiFi?
Time to get started. No programming experience required.
What are the challenges for implementing chatbots?
As is the case with any platform-reliant solution, you are somewhat limited by that service’s feature-set. Once you’re making changes at an in-depth level, you may be hindered by an upcoming update or rollout.
But that doesn’t mean that the traditional alternative is perfect either. Time delays, people-power, and signing off every small change can set you back weeks, months, or years!
Even with the negatives taken into account, you’ll still be bringing ideas to life much faster than before. Consistently creating products that may have previously never seen the light of day far outweighs any potential downside.
What are the upsides for implement chatbots?
No-code inspires innovation. It puts the tools in the hands of those that haven’t had them before. Smaller businesses can reap the rewards that have previously only been available to industry giants.
Platforms like Landbot and Dialogflow (no-code tools for chatbots) are transforming the landscape with:
- Swift implementation: Use pre-built models and user-friendly interfaces to bring your ideas to life the same day.
- Minimal costs: Remove development fees and work around problems in little-to-no time.
- Fast updates: Seamlessly make changes and fix issues, with no chain-of-command to give the go-ahead for minor decisions.
- Reduced risk: The low amount of investment needed to run a successful no-code solution means you can make necessary updates without losing valuable resources.
How no code chatbots can provide value to e-commerce sites
Ease-of-access for no code chatbot solutions, such as Landbot, are more in demand now than ever before.
Local businesses, small stores, and ecommerce sites need quickly adapt to a changing world. No-code tools have allowed for high-level crisis management while also actively improving the services that came before them.
So, will no-code platforms democratize chatbots?
Perfect integration may still have a way to go, but it’s certainly a journey worth investing in. If your small or local shop and ecommerce store cuold benefit from a conversational bot to handle customer service needs then a no code chat bot solution is a great way to implement this technology.